How to become a Creation Catalyst

Month: June 2017

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Versace Nowness – All Nighters

Client: NOWNESS Shoot: All-Nighters Studio: AREA & ROOF Director: Ian Derry All-Nighters A choreographed midnight courtship for Versace’s SS17 sport-infused collection “Sportswear is the future of fashion. Making it unique and luxurious is the challenge I took on this season. This is a collection that is all […]

The Ricoh Theta S 360° Degree Camera

The Ricoh Theta S 360° Degree Camera

Great for creating content or simply showing a client a more immersive experience of a space (indoor or outdoor) on your website or social. Compatible with Google Cardboard https://vr.google.com/cardboard/ Shoot Stills or up to 25min Movies, then enjoy 360° degree playback. Shoots @30fps recorded in […]

No more Tubes! (The Kino Celeb 401 LED Panel)

No more Tubes! (The Kino Celeb 401 LED Panel)

The Celeb LED 401 DMX is one of the largest LED soft panels available in the market today measuring 45” x 14” (114.5cm x 36cm) Similar in size to the award-winning 4ft 4Bank, the Celeb LED produces a soft, broad, wraparound light quality (CRI 95) […]

Silicone Living: Old Street Penthouse

Silicone Living: Old Street Penthouse

As many of the people who shoot with us know, jj HQ is a mere stone’s throw from Old Street and its famous, bustling roundabout that connects east London to the city. Old Street is reputed to be an old Roman Road and, 1000 years later, the […]

The Power of The True Focus

The Power of The True Focus

Are you focussing on the eyes and then recomposing? If yes you might want to read this about the True Focus function on the Hasselblad H6X. True Focus helps you nail focus throughout the image field. What does that mean? most DSLRs use multiple focusing […]